International designer Vera Wang has become a household name when it comes to her luxurious wedding gown collections. In-fact her dresses have been on Fashion Week runways and have been worn many celebrities walking down the red carpet from Nicole Kidman to Katy Perry.
Her lavish boutiques are located all over the world and her dresses here in Singapore start from19,000 SGD, but her newest store in Shanghai is stirring up controversy not over the price but over it’s new practice.
Vera Wang has started charging shoppers at the label’s new Shanghai bridal store a fee for trying on gowns. Customers are required to pay 3,000 yuan (SGD $600) for a 90-minute time slot.
If a purchase is made the cost will be deducted from the final price, but it is otherwise non-refundable. The boutique, situated in the Huangpu district, showcases around 80 dresses priced between 30,000 yuan (SGD $6,000), to 300,000 yuan (SGD $60,000).
With china being manufacturing hub of the world, any brand entering china would have a right to be cautious.
However maybe these new measures are just being too overcautious?