They’re popping up on Facebook news feeds around in America, but without much explanation. That’s because the Human Rights Campaign, which advocates equal rights for lesbian, gay, bisexual, and transgender people, has been promoting an image of a pink equal sign over a red background in lieu of its blue-and-yellow logo to mobilize supporters online as the Supreme Court begins hearings on gay marriage today in Washington, D.C. A symbol of “equality,” the photo has racked up more than 25,000 “likes” and 78,000 “shares” on the group’s Facebook page in the last 24 hours. In fact, Mashable reports that since actor George Takei changed his profile picture to the red equal sign, the post has received more than 40,000 likes from fans
In a Facebook post today, the HRC asked gay marriage supporters to “paint the town red,” wearing red in their wardrobe as well on their Facebook pages, changing profile photos over to the HRC “=” logo. The idea has even caught the eyes of Congress, with 13 members showcasing the symbol, according to Ryan Beckwith.