Google is in talks to acquire cross-platform messaging application WhatsApp, a new report claims.
Google and WhatsApp have been talking for “four or five weeks,” according to Digital Trends, citing a person who claims to have knowledge of the negotiations.
So far, WhatsApp has been able to push the acquisition price to nearly $1 billion by “playing hardball,” Digital Trends’ source says.
WhatsApp is one of the most popular messaging applications available to mobile users. The app allows users on just about any mobile platform, including Android, iOS, BlackBerry, and Windows Phone, to instant-message with each other, as well as send images, audio, and video messages. The messaging app essentially allows for cross-platform texting without having to pay for SMS.