Think mental illness is funny? McDonald’s doesn’t. The fast food giant is distancing itself from an ad that is said to trivialize depression.
The ad, which appeared on Boston’s mass transit this month, shows a woman with her head in her hand, and a headline that reads: “You’re Not Alone.” In smaller print are the words: “Millions of people love the Big Mac,” and included is an 800 number that is the line for McDonald’s.
Nicole DiNoia, a McDonald’s rep for the Boston area, said in a statement to Time magazine that the ad was “not approved by McDonald’s and that we asked that it be taken down immediately.” She adds: “We have an approval process in place with our marketing and advertising agencies to ensure that all advertising content is consistent with our brand values. Regrettably, in this incident, that process was not followed. We sincerely apologize for this error.”